Understanding that color choice goes beyond personal preferences can help you not only improve a product’s usability-but even psychologically impact your users. You’re not alone: This is a universal human experience-and it’s a powerful tool you can use as a designer. While those might not have been the exact thoughts and feelings red evoked in you, it’s likely you associated the color with certain emotions, ideas, and objects. ![]() Or maybe visions of flushed cheeks, a cherry lipstick shade, a stop sign, blood, or a heart float through your head. What comes to mind? Perhaps feelings like anger, passion, energy simmer to the surface. ![]() Luis Gonzalez, senior brand designer at InVision, has an exercise for you: Think about the color red.
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